When Karen Larson and her husband, Brian, first began thinking about launching a business in about 2013, they got one big thing wrong. Their market.
First they thought they would be selling their pre-cast concrete “plunge pools” to the trades—landscapers and such. But, it turns out, the homeowners began contacting the company directly. And it was NH SBDC’s business advisor Warren Daniel who helped the two redirect their initial marketing efforts.