Resource Center

Resource Category Topic
The Beginners Guide to SEO
The beginner's guide to search engine optimization.
Marketing & Social Media Think
The Business Case for Loving Customers
It’s a great feeling when an employee goes out of their way to be helpful. It’s also memorable when someone remembers your name, takes ownership to…
Customer service Think
The Customer Acquisition Cost Formula
A YouTube video from Alanis Business Academy on The Customer Acquisition Cost Formula.
Marketing & Social Media Think
The Customer Experience Portfolio
An article that describes a customer portfolio.
Customer service Think
The Future of Customer Service
An article about the future of customer service.
Customer service Think
The Personality that Succeeds in Customer Support
This article from HelpScout goes over personality in customer support.
Customer service Think
The Small Business Report Card
By using numbers from your company’s financial statements, you can calculate ratios and formulas that grade the performance of your business. This…
Accounting/Money management Think
The Ultimate Guide to Startup Marketing
A blog post from Neil Patel on startup marketing.
Marketing & Social Media Launch
The Zappos Brand & Customer Service - Tony Hsieh - Motivational Speaker & Author
A video that's about how the Zappo's brand handles customer service.
Customer service Think
Three Core Financial Statements: 4 Parts
Balance Sheet and Income Statement Relationship. Created by Sal Khan.
Accounting/Money management Think
Transition - Prepare your business for the next stage
Do you have a plan for the future? If the plan is to sell your business, do you know what your business will be worth when it comes time to sell? No…
Accounting/Money management Grow
TV Advertising Guide: How to Get Started Today
A guide to TV Advertising for small businesses.
Marketing & Social Media Think
Ultimate Guide to Measuring Customer Satisfaction
This article looks over how to measure customer satisfaction.
Customer service Think
Understanding Basic Bookkeeping and Working with an Accountant
Learn about business accounting methods.
Accounting/Money management Think
UNDERSTANDING COMMERCIAL LENDING
By using this guidebook to better understand the basics of commercial lending, you’ll feel more confident making important decisions about your…
Accounting/Money management Think
Use Great Customer Service to Set Your Small Business Apart
Great customer service is key to making your small business stand out, learn more about how you can use this strategy to your advantage.
Customer service Grow
Useful Value Proposition Examples
An article that discusses examples of value propositions.
Marketing & Social Media Think
Venture Capital and Angel Sources
A listing of Venture Capital firms and Angel Investors which invest in businesses in the State of New Hampshire, provided by Business NH Magazine,…
Financing a business Grow
Web Wire - Press Release
An article about press release guidelines.
Marketing & Social Media Think
What is Branding and How is it Important to Your Marketing Strategy
An article that discusses branding and how it is important to your marketing strategies.
Marketing & Social Media Think