This course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions, not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes.
108 Animated Slides - Approximately 2.0 Hours (You can stop a course and restart from that point by bookmarking it)