Understanding Advertising and Promotions


Understanding Advertising and Promotions

In an depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan.

166 Animated Slides - Approximately 3.0 Hours (You can stop a course and restart from that point by bookmarking it)




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Course Tools: 
Marketing Segmentation Worksheet
Fine Tuning Your Ad Budget
Marketing Media Calendar
Anatomy of a Press Release