When the family owners of Studley Flower Gardens of Rochester, New Hampshire started to feel the impact of the arrival of some area “big box” retailers in 2010, the company sought help from the business advisors of the New Hampshire Small Business Development Center. Together, the Meulenbroeks of Studley Flower Gardens and NH SBDC Seacoast Regional Manager Warren Daniel worked on budgeting processes, setting goals for cost sales, developing a capital improvement budget, and creating a bonus incentive plan for key employees. The year 2011 turned out to be a growth year for the company and its future now looks solid. Studley has been in business since 1973, specializing in floral, nursery and landscaping services.
At this moment, the business is in the midst of a major construction project that began in August and will be finished in November. Several grand re-opening events are planned for November and December, with a special celebration the first week in December. Business Manager Molly Muelenbroek explains that some parts of the previous operation had stood since 1928, and with various add-ons of greenhouses and other buildings over the years, the entryway had become obscured. When all is complete in November, the upgraded retail area will serve customers better, and the business will be enjoying new equipment, new display areas and a very welcoming new entryway. Find the company website here: Studley Flower Gardens
In the photo, David Meulenbroek, vice president; Jeffrey Muelenbroek, president; Molly Meulenbroek, business manager.