Market Insight and Research

This course provides the steps in the process of conducting market research and how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.

161 Animated Slides - Approximately 3.0 Hours (You can stop a course and restart from that point by bookmarking it)

The Course Components 

Market Research and Analysis Spreadsheet

Customer Segmentation 

Consumption Chain Analysis

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